CougarTribe exists to create meaningful connections within the Cougar sports ecosystem by bringing together business leaders, brand partners, and student-athletes around shared values, trust, and long-term opportunity. More than a fan community, CougarTribe is a strategic network designed to foster collaboration, strengthen brand alignment, and support authentic Name, Image, and Likeness (NIL) relationships on game day and beyond.
A relationship-driven business and community platform connecting corporate partners, student-athletes, and the broader Cougar community through curated in-person experiences and a proprietary online network.
BECOME A PARTNERTwo times per year, CougarTribe hosts VIP Experiences designed as premium, high-trust environments for corporate partners. These curated gatherings create space for executive-level networking, organic interaction with Cougar student-athletes, and brand alignment through exclusive shared experiences tied to Cougar athletics and leadership culture.
Twice per year, CougarTribe corporate partners gather for Brand Partner Retreats—elegant two-day, one-night experiences hosted at Utah's most prestigious resorts. These immersive retreats are intentionally designed to help corporate leaders, brand partners, and participating student-athletes build deep, powerful relationships in a focused, distraction-free environment. Through curated programming and shared experiences, partners have the opportunity to develop more relationship capital in two days than is typically built over years of traditional networking.
As part of their CougarTribe membership, corporate partners also gain access to PowerTribes, where the full TribeHouse membership community gathers ten times per year for group networking breakfasts. These two-hour connecting events allow members to share the roadblocks and breakthroughs they have experienced while working toward their goals alongside other business owners and corporate executives.
The Cougar Deal Depot is a digital platform that allows corporate partners to offer exclusive promotions and value to the CougarTribe Fan Community while increasing brand visibility within a trusted network.
Forge Membership provides corporate partners access to the Forge Executive Lounge, a private and curated space designed for leadership connection, collaboration, and strategic conversation. The Forge supports executive-level networking, brand-to-brand collaboration, and general community engagement.
CougarTribe is committed to helping maintain a transparent and responsible NIL ecosystem. CougarTribe does not facilitate, broker, or manage NIL agreements. Any Name, Image, and Likeness opportunities that arise are independently negotiated and executed directly between the athlete and the corporate partner in full compliance with applicable regulations.
unlock a world of exclusive benefits
with the online community
The CougarTribe Online Account provides a central hub for engagement, fan rewards, and insider access—bringing the CougarTribe experience to life every day.
BECOME A PARTNER